Compass Edge

Our consultancy division is a stand-alone unit (Compass Edge Limited) that consultants used to worked for major hotel chains and /or independent hotels in the electronic distribution arena as well as web development and marketing companies that can share with you the best practices with you!

Samples of our consulting projects

Luxury Brand Business Development Outsourcing - provides business development expertise in the Asia Pacific market for a well-known luxury brand in Europe

Budget & Mid-Price Brand Franchise Sales Outsourcing - identify franchisees for an established budget & mid-price brand in U.S for the Asia region

Pre-opening hotels electronic strategy projects - as a new property, the good news is you start with a clean slat and you can do anything you want. Our consulting unit has extensive experiences working with pre-opening properties to scratch an overview of electronic distribution strategy and fine tune all details to ensure the new property will be properly positioned and marketed in all online channels

Project “D” - “D” stands for Direct website bookings. Project “D” looks at all booking channels including the highest cost OTA bookings, lower margin wholesale bookings, GDS/IDS bookings and ultimately diverts online business and drive incremental business to hotel’s proprietary website through CRM management, internet marketing activities such as SEO and e-blast, etc. Project “D” has a very high ROI especially for independent hotels