Compass Edge Opens London Office; Appoints MD for Europe

Compass Edge, the leading Hong Kong-based service provider of online solutions for the hospitality industry, has expanded its rapidly growing operations to Europe with the opening of an office in London, England.

The office, which will be headed by Cho Wong as Managing Director, will enable Compass Edge to better service the increasing number of independent hotels in Europe that make use of the company’s comprehensive portfolio of solutions.

Compass Edge Europe will work to educate independent hotels in Europe on how best to tap into the enormously lucrative China market. Its solutions include increased exposure and distribution through a locally hosted localised website, Baidu SEO, marketing alliances within China and beyond, as well as expert social media management on Weibo and WeChat channels.

Anita Chan, CEO of Compass Edge, said, “We are absolutely thrilled to be opening our first office in Europe, and what better place than to kick start this major expansion than London. Cho has decades of experience working within the hospitality industry, primarily within the distribution side of the business, so we could not be happier to have him at the helm of this new venture. Chinese people have long had a deep fascination with Europe and we strongly believe that now is the time that independent hotels need to be making a name for themselves and tapping into this market place which has so much potential. This is just the beginning of a long and exciting expansion that Compass Edge has planned.”

Cho has in-depth knowledge of hotel distribution. He has worked with 4 Oceans Hotel Reservations Services, Pegasus Solutions and most recently with Supranational Hotels where he stayed for almost 12 years.

“With 2018 designated as EU-China tourism year and China’s One Belt One Road initiatives, we will see further increase of Chinese outbound tourists traveling free and easy.  Europe is ripe to benefit from this enormous market.  Hoteliers however need to know how to reach out to the Chinese and market themselves properly,”  Cho Wong said. “Compass Edge Europe has been set up for this reason.  We would like to educate European independent hotels, to get them prepared so hoteliers can benefit from this boom.  We are offering the Go China online branding solution from the London office to assist European hotels.”

Cho has a BSc in Engineering Science (Civil Engineering) from the University of Warwick and a MBA in International Business from the Warwick Business School. He speaks fluent English, Mandarin and Cantonese.

Compass Edge

Compass Edge is a company offering online solutions to independent hotels. It is a niche service provider offering cost-effective branding solutions for overseas hotels to establish an online presence for the booming Chinese FIT market. It can also provide customers with an Internet Booking Engine, meta-search integration, GDS distribution and Channel Manager in its portfolio of solutions.

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