Online branding is everything
Chinese people, millennials as well as seniors, are more digitally-oriented than ever before. They research their travel very thoroughly, usually online and through social media, before making a decision and making a booking.
Having a proper online branding and presence is therefore a crucial first step when tapping this valuable market. Since independent hotels are not international brand names that Chinese travellers are familiar with, they won’t search for them, which means it takes extra effort for such hotels to reach potential Chinese customers.